
John Reed
Sector
Fitness
Location
Rotterdam, Netherlands
Year
2021
Design Team
BWM
Contractors
RSE
Photographer
Edited
John Reed Fitness Music Clubs, where the gym experience with a mix of training, art, and music is redefined. Each location features its own style and art, influenced by diverse cultures. Together with renowned artists, we have created an inspiring environment for a unique fitness journey.
At Retail Solutions Europe, we pride ourselves on embracing original concepts and innovative design. Our specialized teams are skilled at transforming any location into the perfect venue to meet your needs. We focus on delivering tailored solutions that enhance the overall experience for our clients and their customers. Let's help you create a space that truly stands out.



The design philosophy of John Reed Fitness is centered around the integration of music, art, luxury, and cutting-edge fitness technology to create a holistic, immersive, and highly engaging fitness experience. It aims to provide more than just a place to work out; it’s a lifestyle space where individual expression, culture, and fitness converge. This approach appeals to a younger, urban demographic that values not only physical fitness but also aesthetics, social connection, and unique cultural experiences. The design of each location serves to foster this multi-sensory experience, making John Reed Fitness stand out as a premium, community-focused fitness brand.
