
Forever 21
Sector
Retail
Location
Amsterdam, Netherlands
Year
2014
Design Team
Forever 21, BWM
Local Architect
AGS
Construction
RSE
Photographer
Various
We got in touch with Forever 21 at the very first beginning when they entered the European market in 2010. At first we offered our services for site inspections in e.g. Vienna and Berlin. This resulted in the build of the complete new Flagship store in Amsterdam which opened in 2014.
The design and store concept of Forever 21 reflect the brand's commitment to delivering a vibrant, accessible, and fast-fashion retail experience. Rooted in capturing the latest trends at an affordable price point, Forever 21 has established itself as a go-to destination for young, fashion-forward consumers.



Forever 21’s stores are designed to appeal to a younger demographic, reflecting the brand’s pulse on current trends. Bold, colorful, and dynamic design elements are employed to create an energetic atmosphere that resonates with the brand's youthful spirit.
Forever 21’s flagship locations, such as those in New York, Los Angeles and Amsterdam, are a testament to the brand’s emphasis on scale and visibility. These stores often occupy massive spaces, featuring multiple floors, bold signage, and eye-catching window displays designed to draw in shoppers from afar.

