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SMCP

SANDRO       MAJE        Claudie Pierlot

Sector

Retail

Location

Netherlands, Germany

Year

2019 - 2024

Design Team

SMCP

Construction

RSE

Photographer

Various

SMCP is the parent company behind three prominent Parisian fashion brands—Sandro, Maje, and Claudie Pierlot—each of which has a distinct identity but shares a common philosophy in terms of store design. The overarching design philosophy behind these stores is to create an immersive, elevated, and carefully curated shopping experience that aligns with the brands' French heritage while also appealing to modern, sophisticated, and cosmopolitan customers.

Over the years RSE has build a number of these stores in different countries. We've had successful and enjoyable cooperation with all internal teams within SMCP. This lead to the creation of some beautiful SANDRO, MAJE and CLAUDIE PIERLOT stores in the Netherlands and Germany.  

Sandro_Store
Maje_Store
Claudie Pierlot_Store

The store designs for Sandro, Maje, and Claudie Pierlot represent a blend of luxury, French elegance, and contemporary urban chic, each with its own unique personality. Sandro is sleek and minimal, Maje is edgy and artistic, and Claudie Pierlot is delicate and feminine.

 

However, they all share a common thread of effortless sophistication, a focus on luxurious materials, and an immersive shopping experience that aligns with the modern Parisian lifestyle.

 

These design philosophies are carefully crafted to reflect the values and aesthetics of each brand, ensuring that customers not only shop for fashion but are also fully immersed in the lifestyle each brand embodies.

Maje_Store

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