
NIKE
Sector
Retail
Location
Brussels, Belgium
Year
2024
NIKE
Construction
RSE
Photographer
Edited
Delivering high-performance retail spaces on time and within scope is key. For NIKE, we provided full-service construction, including demolition, structural modifications, lighting, flooring, millwork, and high-end finishing. With our extensive experience in executing flagship stores and retail concepts across multiple countries, we ensured a seamless build, combining efficiency, craftsmanship, and brand excellence—so the focus remained on creating an impactful customer experience.
The design of Nike stores often incorporates elements of movement, sports, and action—such as running tracks, basketball courts, or cycling zones, depending on the type of store. These elements create an environment where customers feel like they are part of the sports experience, rather than simply observing it.



Nike’s store design varies depending on the location, reflecting the community and cultural context of the area. In flagship stores in major cities like New York, London, or Tokyo, the design may incorporate elements of local sports culture, art, or architecture, aligning with Nike's global yet locally sensitive brand identity. This helps to foster a sense of connection with local consumers.
The stores aim to bring the Nike ethos to life—pushing customers to be their best while providing a space where they feel inspired, empowered, and connected to the global Nike community. By blending cutting-edge technology, athlete-centric design, and sustainability, Nike stores reflect the brand's broader vision of performance, lifestyle, and innovation.
